Design, create, and deliver marketing programs to support expansion and growth of Radyne’s company services and products.
 
This role requires, market research, customer profiling, creating marketing materials, customer initial contact and providing reports on market trends, new market opportunities, product requirements, competition, and pricing for a wide range of products that target a diverse set of industry sectors.
 
Responsibilities:

• Perform Market Research using business database services
• Review Radyne’s extensive suite of Induction Heating Products and identify customer profiles of the existing customers for those products that can be used to create targeted outbound nanocast marketing campaigns to reach and qualify new customers for the same products.
• Develop advertising copy for print, web, email, PowerPoint sales presentations and video. Work with the creative team to develop communications media to symbolize effectively the brand image, products and services of the company to customers.  
• Receive work assignments from the Sales and Marketing Manager. 
• Analyze National Economic data to identify the optimal deployment of our sales resources.
• Develop story boards for long term messaging that supports our brand message and guides advertising, tradeshow, web, field sales and outbound calling marketing and communication. 
• Work with the creative team to develop draft advertising layouts and copy as marketing campaign materials and present to management for review and approval.
• Manage layouts and design communication materials, such as presentations, newsletters, event support materials, research papers, and brochures.
• Conduct and plan market research activities associated with Radyne’s brand and the induction heating industry.
• Support cross-functional team by pricing direction, new product launch strategies and product positioning.
• Promote tradeshows, events, and develop advertising campaigns; attend presentations and provide feedback to the speaker.
• Discuss marketing strategies with sales representatives to address communication needs.  
• Gather and analyze materials about competitive companies, to develop superior marketing materials associated with Radyne products.
• Present recommendations to executive management.
• Develop direct e-mail programs, and monitor rolls of the campaign and ensure success levels at conclusion
• Occasionally represent Radyne Corporation at industry related trade shows.

 
Qualifications:
 

• Excellent analytical and presentation skills, including the capability to handle many assignments simultaneously.
• Efficiently work in a fast paced environment, meeting deadlines, and stretch extra hours if necessary to complete assigned task.
• Should exhibit great creativity and resourcefulness.
• Able to take calculated and bold initiatives to meet the expectations of clients effectively.
• Should have excellent effectual communication skills.
• Should be able to communicate the insight and ideas effectively.
• Should have equally effective people skills to deal with clients.
• Self-confident and outgoing personality.
• Should be an expert in forward thinking, market research, and should possess problem-solving skills.
• Ability to listen to intended details attentively.

 
Education Requirements:

•  Bachelor’s Degree in Business Administration, with a focus on Marketing

Essential Physical Requirements:

• Must be able to distinguish between colors and have good perception
• Must have a valid driver’s license and able to drive a motor vehicle
• Must make us aware of any surgical implants, pins, braces or other devices that could be affected by induction fields

 
Non-Essential Physical Requirements:

•  The maximum weight to be lifted will be based on NIOSH (National Institute for Occupational Safety and Health) guidelines based on specific lift conditions

 
Compensation
Commensurate with experience, qualifications, proven abilities

Equal Opportunity Employer – M/F/Disabled/Veteran